Behind the Buy: Decoding 2024 Fashion Consumer Behavior

Behind the Buy: Decoding 2024 Fashion Consumer Behavior

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Wednesday, Feb 14, 2024
10:00 AM - 11:00 AM | America/Los_Angeles
PROJECT, North Hall, Mens, now forum, Booth#83235
English
About
Join us as we dissect the results of our 2024 Fashion Consumer Report, explore the intricacies of consumer purchasing habits in 2024, and uncover the societal shifts that serve as a catalyst for these changes. From examining the categories consumers plan to increase spending in to understanding the factors consumers consider the most before completing purchases, this stimulating discussion will not only inspire, but also inform your 2024 decision-making.

Key Takeaways:
- Key shifts that are defining the US fashion market in 2024
- Methods of discovery and motivations to purchase that are influencing consumer spending
- Categories that are projected to lead spending in 2024 across apparel, footwear, accessories, and beauty & home

Speakers:
Teodora Nicolae, VP of Marketing, MMGNET GROUP
Courtney Hazirjian, Content Director, MMGNET GROUP