Learn how to thoughtfully curate collections that make buying easier and more strategic while increasing customer interest and sell-through. You’ll gain practical insight into assortment planning, storytelling through product, and how to build collections that feel fresh, aligned, and irresistible—so every buy supports profitability, momentum, and repeat purchasing.

Moderator
Samantha Conner, Director of Wholesale, The Boutique Hub

SPEAKERS
Carrie Rozak, Owner, Element Style Boutique
Sophia Froistad, Owner, Element Style Boutique