Commerce platforms have spent decades optimizing what happens after shoppers know what they want. In this session, we’ll explore how AI, exclusive device-level distribution, and the return of TV as a commerce surface are shifting demand creation upstream, before search, prompts, or clicks. Attendees will see how brands can reach consumers at scale on lock screens and TVs, inspire intent visually, and convert that demand across their own digital properties.

- The most valuable moment in commerce is now before the prompt; AI that created intent rather than waiting for it
- Visual, agentic experiences build demand faster than search or chat by showing consumers themselves in the product, not a list of options.
- Scale on exclusive screens beats bidding on open platforms; brands that own high-frequency surfaces will shape demand before competitors ever see it.

SPEAKER
Aashish Takkala, Head of Product Marketing, Glance