In partnership with creative futures agency, FS (Future Snoops), this presentation will focus on informed inspiration for the mens market. Featuring an actionable buyer's guide, this session will provide insights to drive your buying decisions for FW26/27, connecting cultural influences, aesthetics, and industry insights. Unpack trends for the season with consideration for product mix, merchandising, and assortment strategies, along with directional key items that will set the tone for the season.

Key Takeaways:
- Timely cultural signals and influences
- Must-have key items for apparel, footwear and accessories
- Seasonal print and graphic applications
- Seasonal concept and color

SPEAKER
Michael Leahy, Menswear Trendcaster, Future Snoops