Licensing can be a growth accelerator or a brand-killer—and the difference comes down to structure, terms, and the negotiation points no one talks about. This panel pulls back the curtain on what expert brands, agencies, and founders negotiate: royalty structures vs. minimums, creative control, distribution exclusivity, and exit clauses. We'll break down real licensing partnerships—what made them scale, what made them fail, and the patterns that separate smart deals from costly mistakes. This isn't licensing theory—it's the real playbook for building partnerships that protect your brand and your business while expanding reach.

SPEAKER
Mike Cherman, Founder + Creative Director, Market Studios
Alex James, Co-Founder + Director, PLEASURES
Mikey Nemitz, Founder, Any Means Necessary
Moderated By: Steve Trayner, President of Sales, CFL