From Plan to Performance: AI-Driven In-Season Visibility | sponsored by APTEAN
MAGIC

From Plan to Performance: AI-Driven In-Season Visibility | sponsored by APTEAN

Business Tips
Wednesday, Feb 18, 2026
10:00 AM - 11:00 AM | America/Los_Angeles
Magic Grand Lobby, MAGIC Social House Stage
English
About
Apparel seasons increasingly go off plan due to structural supply-chain variability, channel divergence, and rapid demand shifts. In this session, we examine how AI enables early, style-level visibility, helping leaders recognize in-season drift before margin erosion becomes unavoidable.

SPEAKER
Alain Tessier, Director of Product Management, APTEAN