FW26/27 Women’s Buyer's Guide: From Culture to the Selling Floor | presented by Future Snoops
MAGIC

FW26/27 Women’s Buyer's Guide: From Culture to the Selling Floor | presented by Future Snoops

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Business Tips
Tuesday, Feb 17, 2026
11:00 PM - 12:00 AM | Asia/Muscat
Magic Grand Lobby, MAGIC Social House Stage
English
About
In partnership with creative futures agency, FS (Future Snoops), this presentation will focus on informed inspiration for the young contemporary womens market. Featuring an actionable buyer's guide, this session will provide insights to drive your buying decisions for FW26/27, connecting cultural influences, aesthetics, and industry insights. Unpack trends for the season with consideration for product mix, merchandising, and assortment strategies, along with directional key items that will set the tone for the season. - Timely cultural signals and influences - Must-have key items for apparel, footwear and accessories - Seasonal print and graphic applications - Seasonal concept and color

SPEAKER
Patricia Maeda, Womens' Director, Future Snoops