Hosted by Samantha Conner and Sara Faircloth, this session breaks down how strategic in-store events—like fashion shows, launch parties, and community nights—can drive traffic, increase conversion, and deepen customer loyalty. Learn how to plan, promote, and execute events that feel exciting (not exhausting), create buzz beyond your four walls, and turn one-time shoppers into repeat customers. - Takeaway 1 - Learn how to create in-store events that drive real sales and build genuine community—without overwhelming your budget or your team - Takeaway 2 - while strategically marketing them before, during, and after to extend reach, increase attendance, and create lasting impact. - Takeaway 3 - You’ll also learn how to measure success beyond the event day, using data to fuel repeat visits, stronger loyalty, and higher lifetime value.

SPEAKERS
Sara Faircloth, Owner, Faircloth Boutique
Moderated By: Samantha Conner, Director of Wholesale, The Boutique Hub