The way shoppers find products has fundamentally changed. Walk them through: AI-powered search, TikTokification of discovery, and the new path-to-purchase. What small retailers must do to stay visible in 2026+ - Takeaway 1 - Understand the New Shopper Journey: Learn how discovery and purchasing habits have shifted in today’s retail landscape. - Takeaway 2 - Leverage Emerging Tools: Explore AI-powered search and social-driven discovery, like TikTok trends, to reach customers where they are. - Takeaway 3 - Adapt Your Path-to-Purchase: Discover strategies to guide shoppers seamlessly from discovery to checkout in this evolving market.

SPEAKER
Ashley Alderson, Founder & CEO, The Boutique Hub