Hosted by Samantha Conner, this session breaks down how pop culture—from music and film to social media moments and celebrity influence—shapes consumer demand and retail trends faster than ever before. Learn how to spot cultural signals early, translate them into smart buying decisions, and stay relevant without chasing every trend.

- Takeaway 1 - Learn how to identify pop culture moments that actually influence purchasing behavior versus fleeting hype.
- Takeaway 2 - Understand how to translate cultural trends into wearable, sellable assortments for your customer.
- Takeaway 3 - Gain a practical framework for using pop culture insights to guide buying, marketing, and merchandising decisions.

SPEAKER
Samantha Conner, Director of Wholesale, The Boutique Hub