Hosted by Samantha Conner and featuring top retailers Carrie and Sophia Rozak, owners of Element Style Boutique, this session explores how intentional collection-building can transform the buying experience and drive stronger sales. Learn how to merchandise with purpose, create cohesive stories across categories, and build collections that spark excitement, confidence, and urgency—both at market and in-store.

- Takeaway 1 - Learn how to thoughtfully curate collections that make buying easier and more strategic while increasing customer interest and sell-through.
- Takeaway 2 - You’ll gain practical insight into assortment planning, storytelling through product, and how to build collections that feel fresh, aligned, and irresistible
- Takeaway 3 - Ensure every buy supports profitability, momentum, and repeat purchasing.

SPEAKERS
Carrie Rozak, Owner, Element Style Boutique
Sophia Froistad, Owner, Element Style Boutique
Moderated By: Samantha Conner, Director of Wholesale, The Boutique Hub