Consumers are increasingly discovering, evaluating, and buying fashion through AI—from generative search to AI shopping assistants. This workshop shows how brands can adapt by using AI to validate trends, predict winning products earlier, and ensure styles are both consumer-led and AI-discoverable. Through real brand examples and a live SS27 trend vote, see how early consumer feedback, structured product data, and AI validation turn first reactions into confident buy decisions—helping products reach the shop floor ready to perform in an AI-driven retail ecosystem.

- Become AI-discoverable
- Discover SS27 trends ahead of the curve
- Learn what winning brands are doing—and how to compete

SPEAKERS
Matilda Kalaveshi, Director of Brands - Mana Fashion Services & Founder, EMP Retail Consulting
Julie A. Evans, Founder & Fashion Insights Director, Sustalytics