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Fashion by Informa | 2026

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  5. URBBANA – Australia

URBBANA – Australia

North Hall/63709
urbbana.com

Social media
Exhibitor tags
PROJECT
Team members
Sam Abi
Owner or Founder
URBBANA–Australia
Categories
Blazers & Sport Coats
Dress Shoes
Dress Shirts
Loafers & Oxfords
Jeans & Denim
Pants
Polos
Suits & Separates
T-Shirts
Tuxedos

Products

Scorpion Jacket
Scorpion Jacket
URBBANA02
URBBANA02

About

Australia’s high-end brand, est. 2008

Founded in Australia in 2008 by Sam Abi, URBBANA has defined a distinctive work-to-play aesthetic for a global, sophisticated clientele.

Raised between cultures, the founder’s vision was shaped by an appreciation for fine tailoring, the bold confidence of Mediterranean life, and Australia’s sense of authenticity. This convergence defines URBBANA’s design language—structured yet relaxed, refined yet distinctive.

Each garment is created with permanence in mind. Fabrics are selected for character and endurance; silhouettes are precise, never restrictive. Details are subtle and intentional, designed to reveal themselves over time.

Produced in limited quantities and distributed selectively, URBBANA values integrity over scale and longevity over trend. Seventeen years on, URBBANA continues to dress men who understand that true luxury lies in balance—between heritage and modernity, strength and ease, discipline and freedom. The very best of both worlds.

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Matchmaking Information

Website

urbbana.com

About the Company

Australia’s high-end brand, est. 2008

Founded in Australia in 2008 by Sam Abi, URBBANA has defined a distinctive work-to-play aesthetic for a global, sophisticated clientele.

Raised between cultures, the founder’s vision was shaped by an appreciation for fine tailoring, the bold confidence of Mediterranean life, and Australia’s sense of authenticity. This convergence defines URBBANA’s design language—structured yet relaxed, refined yet distinctive.

Each garment is created with permanence in mind. Fabrics are selected for character and endurance; silhouettes are precise, never restrictive. Details are subtle and intentional, designed to reveal themselves over time.

Produced in limited quantities and distributed selectively, URBBANA values integrity over scale and longevity over trend. Seventeen years on, URBBANA continues to dress men who understand that true luxury lies in balance—between heritage and modernity, strength and ease, discipline and freedom. The very best of both worlds.

Product Categories

Blazers & Sport Coats, Dress Shirts, Jeans & Denim, Pants, Polos, Suits & Separates, T-Shirts, Tuxedos, Dress Shoes, Loafers & Oxfords

Show Floor Category

Mens: Project Mens

Country of Origin

Australia

Sustainability Level

Level 1

Attributes

Exporting, Responsible Production, Social Responsibility, Sustainable - Ethically Sourced, Sustainable - Fair Trade

Gender

Mens

Size Inclusivity

Plus Size/Special Sizes

Wholesale Price Point

Over $250, $50 - $100, $100 - $150, $200 - $250

Marketing content

Python Skin Slipon Sneakers
The Miguel Sneaker in Brown Python by URBBANA is a fusion of exotic luxury and expert craftsmanship, designed for those who appreciate bold style and fine detailing.
Azzuri black lowtop sneakers - Gold Metal Studs
The signature diamond log metal studs from the Handmade Sneaker Collection by URBBANA, where edgy design meets artisanal craftsmanship. Inspired by a deep-seated passion for exceptional footwear.
URBBANA - Lookbook
URBBANA - Lookbook
Python Skin Jacket
Simply a standout piece, this luxurious leather jacket is handmade using 100% authentic and responsibly sourced Python skin.
Biker Leather Jacket - Bordeaux